Serena Development

Overview

Serena is a masterplanned townhouse community in Dubai that reinterprets the character of Mediterranean residential neighbourhoods for contemporary family living. Organised around landscaped streets, neighbourhood parks and a vibrant central plaza, the development creates a walkable environment where homes, amenities and public spaces are closely connected. As Lead Design Consultant and Construction Supervision Consultant, Dewan guided the project from design development through construction, ensuring a consistent architectural vision across the community.

Project Vision

The vision for Serena was to create a neighbourhood inspired by the warmth and sociability of traditional Mediterranean towns. Rather than focusing solely on individual homes, the development places equal importance on the spaces between them, fostering everyday interaction and a strong sense of community. The result is a residential environment that balances privacy with connected living through carefully planned streets, public spaces and shared amenities.

Design Response

Serena comprises a collection of contemporary townhouses distinguished by tiled roofs, elegant proportions and carefully detailed façades inspired by Spanish residential architecture. Spacious layouts, generous natural light and strong indoor-outdoor connections create homes designed to adapt to modern family life. At the heart of the development, the Spanish-inspired Central Plaza serves as the community's social focus, bringing together retail, dining and leisure within a pedestrian-friendly setting. Landscaped streets and green spaces connect the neighbourhood, encouraging walking while reinforcing a cohesive sense of place.

Key design strategies included:

• Reinterpreting Mediterranean residential architecture for contemporary living
• Organising the community around a vibrant central plaza
• Creating a walkable network of streets, parks and shared public spaces
• Designing flexible family homes with strong indoor-outdoor connections

Experience of Place

Life at Serena is shaped by its neighbourhood character. Tree-lined streets, landscaped parks and welcoming public spaces encourage residents to walk, meet and spend time outdoors, while the Central Plaza provides a natural destination for community life. The combination of human-scaled architecture and generous public realm creates a neighbourhood that feels established, welcoming and connected.

Performance & Impact

Serena demonstrates how thoughtful planning can transform a residential development into a cohesive neighbourhood. By combining Mediterranean-inspired architecture with a strong public realm and integrated community amenities, the project delivers an environment designed to support long-term family living. Dewan's role in both design and construction supervision ensured the architectural vision was realised consistently, creating a community that continues to contribute to Dubai's evolving residential landscape.

Key project outcomes:

• Established a vibrant community centred on the Central Plaza
• Prioritised walkability, landscape and public space throughout the masterplan
• Ensured continuity from design through construction supervision

Project Facts

The following information outlines the key details of the project.

• Client: Dubai Properties Group
• Location: Dubai, United Arab Emirates
• Status: Completed
• Size: 82,000 m²
• Scope: Lead Design Consultant, Construction Supervision
• Sector: Residential